Services
Market Research
F&B Strategy
Peer Review
Client
Confidential
Location
Dubai, United Arab Emirates
Year
2026
Info
We benchmarked leading coworking and remote office models, translating the findings into clear planning requirements and the core spatial and functional components needed for a strong overall experience. From there, we defined the concept direction for the guest journey, offer, and service style through a hospitality lens, ensuring alignment with the hotel’s positioning. We also tested the operating and commercial model, comparing a hotel led approach with potential third party partnerships.





